Every two years a selected few from the TU Eindhoven create a solar powered car that performs in the Solar Race Australia. This year we brought innovation to their marketing campaign by creating a 3D render of the car right into Snapchat.
During early autumn of 2019, the Stella Era car departed for Australia and competed in the solar race. The summer of 2019 was full of promotional campaigns leading up to the shipment of the vehicle and Gecko was part of this proces. After working with existing 3D models of the car we rebuild the car from scratch to fit into the low-polygon format of Snapchat. This enabled the TU Eindhoven to promote the car by visualizing the model right into the phones of the audience.