A period of a few months followed where i dedicated myself to creating new concepts and ideas. From lens concept creation to executing marketing campaigns for small brands. For example, we made a 3D render of the solar car from Eindhoven University's Solar Team. The car was presented in the centre of Eindhoven and the attending people could scan the Snapcode (a way to unlock a AR lens in Snapchat) to bring the car home in augmented reality.
Some of the try-out concepts did not make it to production and some campaigns did not end up with the expected results, but there were a lot of learning points and overall the results were great anyways. This was a new way of marketing after all!
Achieving such results with my creative work, the idea to turn this way of marketing into business started growing quickly... and here we are! I'm very excited to work with creative people to create new media in this very exciting digital world. 🌍
Thanks for reading.
ps. 👆🏼 Connect with me on LinkedIn and stay in touch.